I recently re-discovered a love for copywriting by writing a piece called "Top 5 Things to Consider Before Getting Married". I'll publish it here another time, but for now, I'd like to share a blog post on a magazine called Wired.
Welcome, Wired. We call this land "Internet"
Over the past few weeks, I've been thinking about the relevance of magazines to their target audiences, including how the length of an article can either draw a reader's attention or put them off completely. This is especially true of a magazine's target audience who ranges in age from 20 to 40 years, who are accustomed to, and expect their reading materials to get to the point, fast.
Working with the web for over four years has conditioned me to find ways to convey a message in the most concise manner possible, including making sure each word present in the website / banner advertisement / blog post is absolutely necessary to get the message across.
Wednesday, May 20, 2009
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